What actually drives sales advertising, PR, influencers, content, or simply spending more?

In this episode of Paisa Vaisa, Anupam Gupta sits down with Aakanksha Gupta, Founder of The Other Circle, and Anuraag Gupta, Co-founder of The Other Circle, to break down how businesses should really think about marketing money.

They discuss why millions of views don’t necessarily translate into customers, where brands waste their marketing budgets, when influencer marketing actually works, and why popularity and purchase intent are two very different things.

The conversation also explores ROAS, brand trust, earned vs owned media, the marketing funnel, PR measurement, crisis communication, and how a startup should think about allocating a limited marketing budget across ads, influencers, content and PR.

They also go inside the business of running a PR agency from pricing and people costs to how AI is changing productivity and the way communication teams operate.

If you’re a founder, marketer, business professional or simply curious about what turns attention into actual sales, this episode breaks down what happens between being seen, being trusted and being bought.

From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.

Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & more
Watch full episodes right here on YouTube
Explore more at ivmpodcasts.com

Connect with Anupam Gupta:
Twitter: @b50
Instagram: @b_50
LinkedIn: Anupam Gupta

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