Do You Have to Be Park Skeptic to Make Better Decisions?

The problem isn't experimentation as a marketer you need to be doing a lot of that especially in a increasingly long tail media landscape with all new ways people are connecting. You're not paid as a manager to say yes to everything um you're paid to make a few good decisions a day there's a great video by jeff bezos where he talks about why he focuses on sleep and so for our decision making is not a bias to sayyes to every single thing you get asked, I think it is a function of overextended periods of bull markets. Good marketing teams have are a skunk work team and they play around in a sandbox in their own tools and they figure out well