How I Built This with Guy Raz cover image

Barefoot Wine: Bonnie Harvey and Michael Houlihan

How I Built This with Guy Raz

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From Naivete to Success: The Barefoot Wine Revolution

This chapter recounts the journey of two novices in the wine industry who founded Barefoot Wine and transformed its marketing strategy. Their mission to make wine enjoyable and accessible to a wider audience overcame skepticism, paving the way for Barefoot to become a leading global wine brand.

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