Importance of Strength and Conditioning in Therapy World

This chapter discusses the challenges faced by strength and conditioning (S&C) coaches in team settings, the complexities of individual programming, and debunking myths around periodization models. It emphasizes the significance of effective exercise selection, form, and energy allocation in rehab and S&C programs, as well as the importance of delivering world-class service in a business through enhancing touchpoints and prioritizing strong client relationships.