Designing for Kickstarter Versus Non-Kickstarter Games?

Jamie: I'm always thinking about the marketing of a game. The minimum print run that I would ever do for a first run game is 10,000 units. At that scale, I'm working with a really nice economy of scale. And so I can put a lot into a game and still keep the cost per unit pretty reasonable. He says he has found himself preparing for hypothetical interviews throughout the entire design process.