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BONUS 👗 “The Fashion Pod” — Our Best Fashion stories yet from 2023

The Best One Yet

00:00

The Rise of Dupes and Lulu Lemon's Response

This chapter discusses the strategy of Lulu Lemon, a clothing brand, to embrace dupes instead of fighting against them. It explains that dupes are not just about the price, but also about being part of a community that is 'in the know'.

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