Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
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The Power of Attribution in Digital Marketing
I find attribution tends to get bumped in this digital marketing side of things. And then often what gets missed here is sometimes the other things that contributed to that conversion, i.e. brand. I find all these other sort of softer things that are less measurable, perhaps get overlooked. The one that really sticks out to me was just like a very clear, almost like A.B. test for us. We, you know, worked with a big financial firm to launch a new bank. They basically kind of like copied onto bank because they were very successful in the market. Then later on, we actually had the good fortune of working with Monzo Bank. So we got to see kind
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