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Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont

Full-Funnel B2B Marketing Show

CHAPTER

How to Build a Relationship With Peers

Marketers don't belong to any of the categories, right? But they belong to one more category, which we call insiders. So these people who can give you plenty of insights, they can tell you, who is the right person and the organization to reach out and who might be responsible for your solution. And especially that's really important if you are selling to enterprises, right? Let's say you're selling to 5K company. It's, I mean, and then you say, I'm selling to senior stakeholders in the engineering or in the tech team. This information is going always to market and to communication department dependent on how it's structured. Usually they know that critical information that

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