The Customer Focal Point

The customer focal point. I think its probably the best starting point, because now, whether it's a product or some sort of just customer relationship,. That's the value that they can bring to other eco system partners who want to see an opportunity. And i've talked to a lot of larger companies that are considering just creating an api itself like that as a starting point. But there's always going to be those edge case requirements that you might not be in the company's bench interest to build. So i think an ecosystem provides the ability to have happier customers while maybe seeding some part of the pie or the product portfolio to a third party.