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Life, Death, and the Game of Business (on Diary Of A CEO) Pt.2 - Apr. ‘23 | Ep 549

The Game with Alex Hormozi

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Unlocking Business Value through Niche Targeting

This chapter explores the significance of strategic business transformation through niche targeting. It features a case study illustrating how a PR company successfully increased its prices by focusing on a specific customer segment, resulting in enhanced value and wealth creation.

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