The Number One Prediction for DTC in 2022

The number one prediction for DTC in 2022 is the resurgence of Facebook. The investment of where marketing dollars will be AR VR experiential whatever it is like Facebook's trying to go there despite the need that they need to still continue to focus on their current advertising platform. In 2021, you actually have to understand the attribution model in which your your business is operating within before there was a triple web and all these other tools and softwares.