The Coaching Lab: Health, Wellness & Performance! (Brad Cooper, PhD) cover image

Ritual: Why Seemingly Senseless Acts Making Life Worth Living (Dr. Dimitris Xygalatas)

The Coaching Lab: Health, Wellness & Performance! (Brad Cooper, PhD)

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The Effect of Ritual on Heart Rate

In a small village in Spain, members of the local community performed this far working ritual. People build an enormous fire that is strong enough to melt aluminum at 1200 degrees Fahrenheit. And then many of the local men and women will carry somebody in their back. The entire town cheers for them and then there's a big party that lasts all night. We used heart rate monitors to measure the levels of physiological arousal.

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