S05.E16 - Brand & Performance Marketing with Tom Roach
JUST Branding
00:00
The Evolution of Brand Strategy in Advertising
This chapter tracks the career progression of an advertising professional and explores the crucial distinction between effective and efficient marketing strategies. It addresses the challenges of integrating brand and performance marketing amid the changing media landscape, highlighting the importance of creativity in achieving impactful communication. Furthermore, the chapter discusses the role of technology, including generative AI, in shaping future advertising strategies while advocating for a cohesive approach that marries creative insights with measurable results.
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