5min chapter

The Bootstrapped Founder cover image

123: Purchasing Power Parity Pricing

The Bootstrapped Founder

CHAPTER

How Much Should You Pay for a Burger?

The purchasing power paroty pricing movement is trying to fix the problem of over-valuing currencies. It's an easy way to adjust prices for a global customer bays with wildly varying currency values. Using the bigmac index, you can adjust the price of your goods and services to be reasonably affordable for people from a country with a severely undervalued currency against a dollar. I certainly was. For the longest time, i priced my products in, you as dollars, and was quite oblivious to the fact that those prices kept most my global audience outside of my little bubble, from purchasing my products. And it wasn't until my readers to b from india complained about the incredibly high price

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