AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Evolution of Campaign Strategies and Impact of Social Media in Elections
The chapter explores the transformation of campaign strategies from traditional big rallies to more tailored events, emphasizing the impact of social media in modern elections. It also examines the changing landscape of news consumption, comparing the influence of broadcast media like BBC with the rise of platforms such as Facebook, TikTok, and Instagram.