How to Create Demand Gen for Your Company

ABM is an individual approach to a specific account. There are like basically if you look at ABM classics, you'll hear that there are three tiers of accounts. And when it comes to tier three, and this is what most companies are doing, right? This is still mass marketing. I don't believe in this approach. When it comes to activation, it's all about 100% personalization. Now, I won't be saying that a full funnel will help B2B company or basically the trade market and sales teams of B2B companies to generate enterprise opportunities with IBM operations. But I would say that to company X, right, we can help to go from S&