105 - How Ronak Shah is Bridging Marketing And Finance
The Marketing Millennials
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Creative Copywriting
When you're writing great copy and I think creative is part of a copy experience, but you have to have a buyer in like a relaxed state. When they see something that's like nostalgic, they get into a relaxed state of like, okay, I want to buy this product. So I love what you just said with that because the other flip side to this, which not fully relatable, was when we got the Entomens licensing, it put us as business owners in a very relaxed state as well.
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