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#5 - India's Largest Exit

The Network State Podcast

CHAPTER

How to Build Trust With Flip Cards

We used kids as adults in the ads. And the sort of message was that buying online is sort of kids play. You can do it as well. So we created three spots. One on cash and delivery, one on this 30-day return policy and one just on the assortment that you can buy anything and everything,. These are iconic ads. We worked with a startup advertising agency. Which one? We didn't go to, it was called Happy Creative Services. Okay. We talked to, I think, three, four established ones, but ended up choosing these guys. Yeah. All of these were really trust building things.

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