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4min chapter
Unpacking ‘Performance TV’
AdExchanger
Navigating the Future of TV and Video Advertising: Planning vs. Measurement Strategies
Exploring the integration of technology in planning tools and post-campaign measurement for TV and video streaming advertising, highlighting the importance of data-driven decisions and clear insights for marketers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode