Unpacking ‘Performance TV’
AdExchanger
Navigating the Future of TV and Video Advertising: Planning vs. Measurement Strategies
Exploring the integration of technology in planning tools and post-campaign measurement for TV and video streaming advertising, highlighting the importance of data-driven decisions and clear insights for marketers.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
