The Importance of Being Yourself

One guy that was working for forum mentioned he didn't think I was marketable. And at the time, it was like, should I try to be someone else? So it's a better fit for the sponsor or is it better just to be the man from Norway who isn't a gangster? But then David Benedict and UC kind of switched the snowboarding from being image driven to being more like writer or focus on the writing and the fun of snowboarding. That whole crew helped tell people that you don't have to be a JP Walker or, you know, a Mark Frank Montoya or whatever.