Finding The Whitespace
WTF Gym Talk
Exploring the Boutique Open Gym Model and Finding Whitespace Opportunities
Exploring the boutique small open gym model of Iron Built in Virginia, which focuses on open gym access and creating a specific vibe for its members. The hosts also discuss their own business plan for a similar gym and highlight the importance of finding whitespace opportunities.
The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully.
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