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Help Your Customers Where It Hurts with Melissa Sargeant, CMO at AlphaSense

Pipeline Visionaries

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How Do You Structure Your Marketing Architecture?

The revenue marketing organization is very focused on bringing in net new logos into the organization. I have a brand and corporate marketing team that also includes partner marketing because we provide all of this equity research through the platform. And then for our existing customers, we want to make sure that they're getting maximum value within the platform. If everybody's swimming and opportunities and pipeline, all these other things are much easier to handle.

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