#24 What will the role of GA be in the future?
The Measure Pod
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Google Analytics
In g a four everything's connected, primarily around the whole concept of audiences and data sharing within the google stack. So any time you create an audience within go four, which is actually going to be quite often, it automatically shares that within the connected ad platforms. And again, it's kind of taken it one step forward. Where before in universal you had to proactively say, oh, i'm going to take this bit and share it over here. Whereas now, everything you do in g a four is going to be seen and usable in these different ad platforms,. whether or not you have access to it.
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