For most companies, innovation remains a flawed business process. Yielding failure rates that are consistently over 80%. Tony Ulrich is one of the founding fathers of the Jobs to be Done theory. He's saying people get the big idea, but they lack the process and discipline to actually bring it about.
This is part three of a four part solo series on solving the right problem in the life of business and in the business of life. It matters because nothing is more irrelevant or even dangerous as solving the wrong problem. In today's episode, I'm going to go deeper in how to implement the Jobs to Be Done framework. By the end of today's episode, you will have a simple process that you can follow, care of Tony Ulwick, for how to turn innovation from an art to a science.
This is part 3 of a 4-part series.