This chapter explores the surprising revival of feature phones, often humorously dubbed 'dumb phones,' and their appeal in today's fast-paced digital world. It discusses trends towards digital detox among younger consumers, the ongoing market demand for simpler devices, and the impact of social media on mental health. Additionally, the chapter examines the economic implications for tech companies in balancing the production of basic phones against their smartphone-centric business models.
A generation of people have grown up in the age of smartphones, yet some consumers still search up and down for a good old dumbphone with stripped down capabilities. Let's look at a report on the market for feature phones. / Why is there always room for dessert even when we are full (19:24)? On the show: Laiming, Li Yi & Steve Hatherly