The CTV Product Landscape with James Wilhite, From Publica by IAS.
The CTV Podcast
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Shifting Paradigms in CTV Advertising
In this chapter, the hosts explore insights from their recent London CTV conferences, discussing the transition from OpenRTB 2.6 to OMSDK. They highlight the challenges and advancements in ad serving frameworks that enhance data collection and communication in the connected TV landscape.
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