How to Show Value in Content Marketing

Wendy Lieber is the Co-founder of ContentBacon, an inbound marketing company that helps build brands that people know, like, trust, and buy from. She has a passion for helping customers figure out and communicate their “why” that resonates with target audiences.

Wendy also talks to entrepreneurial communities frequently about the power of storytelling. She is a Board Member of the Entrepreneurs'​ Organization (EO) and previously served as President of Athena Marketing. She holds an MBA from Nova Southeastern University and a BA in Marketing from Florida State University - College of Business.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Wendy Lieber, the Co-founder of ContentBacon, about shifting a business’ operations from a boutique agency model to a subscription model. Wendy talks about building her inbound marketing company, the challenges she often faces with changing technology, and the strategies she uses to find and retain good employees. Stay tuned.