2min chapter

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice cover image

Wendy Lieber | How to Shift From a Boutique Agency Model to a Subscription Model

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

CHAPTER

How to Show Value in Content Marketing

I still think the ROI conversation was, and is part of, you know, why invest in content. Why am I going to invest in these things? What's the result?" The difference with some of the customized consulting it was a lot bigger projects than just writing blog posts or sending out newsletter. "It's like you have to have these pieces just to play in the digital world today," he says.

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