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Bloomberg Businessweek Weekend - February 10th, 2023
Bloomberg Businessweek
Axel, What's Going on in Europe?
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Axel Heffer: Europe is a bit difficult to say because one key assumption that you need to have to predict the year is, will you go for a soft or a hard landing? So our view on Europe is slightly more negative than the US. But even in that scenario, we do expect the overall travel span to be up. We are now at 50% and we want to reach 80% by end of the year. The plan or the initiative that we are most excited about is our Daring to Hotel Initiative.
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