The Working Genius

The working genius, Patrick Lencioni is the latest. Anybody listening in here strongly recommend that you read it very quickly. What it does is it breaks down ideation, activation and implementation into three very distinctive phases with their own natures. If anybody remembers scaling new heights online, that was going from ideation to implementation without activation. We had to shut it down three hours in. It just imploded on us. So don't repeat that kind of failure. Go through this full activation phase and if you don't know what that is, read the book.