Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
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Creating Blue Oceans - The Right Unit of Analysis
Two-thirds of the identified model firms in Built to Last had fallen from their purchase as industry leaders within five years of its publication. It appears that neither the company nor the industry is the best unit of analysis in studying the roots of profitable growth, authors say. The strategic move is the set of managerial actions and decisions involved in making a major market- creating business offering.
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