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Creators, Creativity, and Technology with Bob Iger
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Going All in Is a Serious Step
The board supported me and exhorted us to do it. They actually made you go faster because they trusted you. We told Wall Street we were going to depress our earnings by two billion dollars the first year Yeah, those really hefty licensing fees that Netflix gave you actually backfires Went away. And not only that we spent more money on production to get ready for the new platform cost went up revenue went down Usually when you're running a company, that's not what you try to do But the street said It was so important that we did this do it. Be serious about it.
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