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The Risks of Being So Dependent on Amazon
At the beginning of COVID Amazon made this decision that they weren't going to fulfill non-essential goods. This was a huge thing for third-party sellers because it meant that suddenly they couldn't send in any new inventory to warehouses. Some of them have loans from Amazon whose interest rates and repayment are tied to their sales so their loans went into default. Almost everyone I interviewed did at least almost 90 percent of their business through Amazon but most Amazon sellers are hugely dependent on Amazon sales.