#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
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The Future of Loyalty
Loyalty is about membership, appeal and all four impact metrics. Ireland was at the top of the loyalty gauge across membership,. appeal and all 4 impact metrics. The Dutch who are actually quite strong for membership, as you can see, but actually appeal an impact not so good in that market. And I think what we then need is a simple way of going, well, actually, where are the most loyalty engaged markets and where are they not?
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