The 10x Approach to Content Creation

It's called the curse of the expert. You know, and actually recognize that everybody in your audience is as expert in these subject areas as you are. That's kind of the whole point of content. It helps them get up to speed. So let's come back to this 10x thing. I'm not sure I buy into the 10x better bit because of how earth would you judge it in 10x better? But the print support. It is right. And I think that's it. For a target audience, more concise, maybe longer, done beautifully, visually presented, interactive, whatever it is. Because otherwise, you won't beat that stuff.