
8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story
Unseen Unknown
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What's the Threat?
I think the threats themselves have also changed significantly. I think at the time when everyone kind of was on the same page about maybe we should be having the sort of cold war bunkers, there was a very clear enemy. We're no longer quite as united on what our threat is. And then you factor in things like the inequality and issues of finances that largely, especially the millennial generation,. is having a tough time being able to put that deposit down on a home. So i think that's what really has had the most significant shift in that period of time.
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