In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.
You’ll learn about:
The biggest mistake Fortune 500 companies made in the last 20 years.
Why brand loyalty is about to become more important than ever with AI.
Why you need to shift your mindset from "Social Media" to "Interest Media".
How to use your top-performing organic content for "Performance Selling".
The profound, often underestimated, value of being on LinkedIn.
My thoughts on AI influencers and how they will affect the market.
