The Overlooked Importance of Market Research in B2B Marketing

Lori Turner-Wilson discusses her book “The B2B Marketing Revolution,” and ways that B2B businesses can transform their marketing efforts and drive growth. Lori is the founder and CEO of Red Rover Company, a firm that specializes in transforming B2B marketing from a cost center into a predictable growth engine. Listen for three action items you can use today. 

Host, Kevin Craine

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This episode is supported by the Naveen Jindal School of Management