2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How Does a Retailer Price Setter Work?

Andy Cevallos: Can you guys describe kind of the machinations behind a retail deal? Because what I don't think people understand, because I agree with you on the pricing, Andy. But in a lot of ways, some of these retail shops are ultimately price setters. And so how does that work as a business? He says it's different for every category and every brand.

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