Broadcasting F1: Rights, Bias, and Tech Partnerships

This chapter explores the complexities of broadcasting rights and infrastructure related to Formula 1 racing, focusing on the impact of potential tech partnerships, particularly with Apple. The discussion highlights the nuances of American versus British commentary and its effect on audience perception, alongside the implications of subscription models on visibility and access. Additionally, it examines how these broadcasting strategies could shape the future of the sport and its fans by 2030.