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The Value of Major Cybersecurity Corporations Sponsoring and Having a Presence at Security Conferences
This chapter explores the benefits and significance of major cybersecurity corporations sponsoring and attending large security conferences like Black Hat and RSA. It discusses the ROI, booth sizes, giveaways, and the importance of presence for both small and big companies. The chapter also delves into the value of a significant conference presence for vendors and attendees and whether it's still as important in today's digital age.