The Gray Area with Sean Illing cover image

Why TikTok matters

The Gray Area with Sean Illing

00:00

Why TikTok Feels Addictive

Emily explains TikTok's frictionless feed and prediction-based design that reduces user agency and decision fatigue.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app