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Ecommerce Ins and Outs for 2024

Ecommerce Playbook: Numbers, Struggles & Growth

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The Importance of a 13-Week Cash Flow Forecast

In this chapter, they discuss the importance and utility of a 13-week cash flow forecast in managing the finances of a business. They explain that a 13-week cash flow forecast represents a quarter of a year, allowing for accurate projections of revenue and payment schedules. They emphasize that forecasting further out becomes less useful due to wide error bars.

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