Mandi Moshay Has A Bone To Pick With Me
The Andrew Faris Podcast
00:00
Is There Something on Your Mind as a Marketer?
There's so much data that can be unlocked from the utms Around a contact source when they're coming to your side. I've seen an apparel company that used the utm for their facebook ads because they had male ads and female ads And when somebody landed on the site they saw a different pop up if it if they were a woman clicking through an ad. They saw female branded and the cta at the end of it linked you off to the woman's category Your entire welcome flow was merchandise that way Um, so there's a lot of ways you don't have to just get first party data. There's also more sort of sophisticated things that you can do with your pop-up
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