2min chapter

Marketing Against The Grain cover image

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Marketing Against The Grain

CHAPTER

Product Lead Growth Versus Community Lead Growth?

community is defined by the interactions, like relationships and value that's delivered between members of a community. And honestly, i think it's probably still early in the life cycle of community as a function, so i think there's more to be figured out. I think in a more mature stage of the business, i tend to agree with what you are saying, which is that pro lead growth and community lead growth diverge more.

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