AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Adapting Marketing Strategies in a Multimedia-Driven World
This chapter explores the dynamic changes in search and marketing, urging marketers to adapt to the rise of platforms like TikTok and AI. It emphasizes the significance of embracing multimedia content and diversifying strategies, while also highlighting AI's role in enhancing personalized advertising for B2B marketers.