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BREAKTHROUGH: How to Get Unstuck and Achieve Anything
The Next Big Idea
The Importance of Strategy in Getting Stuck
There are a lot of interesting similarities between humans and lower-order animals. People tend to mistakenly think that our best ideas come early in the process, you say. You call this sort of the insight lens, aha moments versus a production lens. Do you think there's a perception problem about what the creative process is or should be?
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