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Introduction
In 2017, the data analytics firm Gallup surveyed nearly 600,000 people in 156 nations who wanted to move to a new country. Britain ranked the fourth most popular destination behind the United States, Germany and Canada. Ireland, Norway, Holland, Denmark and Sweden all richer per head than us didn't even make the top ten. So, what's so special about Britain? Our desirability isn't just about money or about democracy or the rule of law. Even if right now, we suffer from a bout of crushingly low self-esteem.