EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity
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The Future of Facebook Ads
Brands need to educate themselves on and understand before AI can even take some of the reins. I think where partners are going to have to get real innovative and get real scrappy is just to understand where they can be additive and where they can demonstrate that value. If you're not thinking about contextual ads and that type of format then you're just trying to I think you're facing a losing battle in the ad so I like what Sea Tag seems to be building which is a platform around contextual ads againjust understanding where you know in a cookie list world what type of advertising is gonna be really relevant and what's going to convert. Are there any companies that come to mind today that
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