The Four Step Framework for Survey Methodology

A four step framework is a very powerful way of looking at questions in general. It comes out of the world of survey methodology which shows how the two fields can be used for the inform each other really. For the one coming up in London, it's a workshop that specifically aimed at experienced practitioners. So I'm really taking the opportunity to kind of max it out with the challenge and hit people with some fairly challenging or difficult concepts and seeing how they fly.