The Cult of Apple
Sounds Like A Cult
Is Apple a Cult?
I think for everyone in America, something that really resonated was the vision of Apple as a company. There is this incredibly aspirational reverence associated with the brand. As they've grown their product base, that's how it's also gotten culture. And because the brand has really overtaken our society, you kind of almost don't have a choice. You have to be in the cult of Apple to some degree and yet feel so privileged and honored that you get to be.
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